Who could've predicted that diving back into the wild world of 2010s beauty would feel so refreshingly right? Kylie Jenner is boldly bringing back her iconic 'King Kylie' vibe, and it's got everyone talking!
Beauty fads ebb and flow like ocean tides, but it's fascinating how certain eras keep pulling us back in. Take Kylie Jenner's triumphant return to her 'King Kylie' heyday from 2016—that over-the-top, unapologetically bold style that's captured hearts once again. And this is the part most people miss: it's not just nostalgia; it's a strategic celebration of the glamour that defined her early rise to fame.
Just last night, on October 17th, Kylie threw an unforgettable bash in Los Angeles to mark the 10th anniversary of Kylie Cosmetics. The event doubled as the launch of a temporary pop-up shop showcasing her latest line of retro-inspired products, including that legendary lip kit that started it all. Picture this: the space was a dreamy explosion of vibrant pinks, plastered with photos of Kylie in her famous 'King Kylie' phase—think an array of wild wigs in every color, tips dipped in dye, Snapchat filters that distorted faces in hilarious ways, and those signature matte lips that popped with intense pigment.
Among the crowd of pals and relatives, Jenner embraced the throwback theme wholeheartedly by rocking a bubblegum pink wig that perfectly complemented her rosy latex outfit. While the wig echoed her earlier wild looks, it was modernized with a voluminous, glamorous blowout—think big, sweeping waves cascading over her face and down to her chest, giving it a touch of today's chic sophistication.
Her complete makeup look stayed true to the revival—sharp, defined dark brows that framed her eyes just so, a vibrant pink blush that extended dramatically across her cheeks and even up to her brow bone for that sculpted, high-contrast effect. She added a sultry cat-eye liner with smoky shadows for depth, and topped it off with a brown-outlined lip in a soft rosy pink shade. Even her nails matched the theme, painted in that same bubblegum hue for a cohesive, head-to-toe statement.
Photo: Backgrid
Jenner's been fully immersed in this 'King Kylie' resurgence and the broader 2010s beauty comeback (as highlighted in this Vogue article: https://www.vogue.com/article/kylie-jenner-hailey-bieber-relive-2010s)—an era where makeup was all about heavy pigmentation, dramatic contouring, and over-the-top effects. People would 'bake' their foundation for that matte, flawless finish, and lashes were enormous, like they could fan a room. The plumper the lips and the more defined the cheekbone sculpting, the more it screamed 'beauty icon.' For beginners diving into this trend, imagine it as makeup that demands attention—layers upon layers to create that sculpted, almost theatrical look that made faces pop in photos.
Just a few days ago, Kylie was spotted alongside fellow beauty powerhouse Hailey Bieber, flaunting jet-black locks with teal-dyed ends (detailed in this Vogue piece: https://www.vogue.com/article/kylie-jenner-hailey-bieber-relive-2010s)—a signature style from her younger days that she first unveiled at the 2014 Billboard Music Awards. She sported a similar hairdo in the video for her first single, 'Fourth Strike,' which mirrors the initial promotional work she did for Kylie Cosmetics. And yes, it was packed with nods to that iconic lip kit—oh, the sweet rush of memories!
Kylie at the 2014 Billboard Awards.
Kevin Mazur/Billboard Awards 2014
Kylie at the 2014 American Music Awards.
Photo: Getty Images
But here's where it gets controversial: Is this revival a harmless fun trip down memory lane, or is it reinforcing outdated beauty standards that prioritize extreme modifications over natural looks? Some argue it's empowering, celebrating bold self-expression, while others see it as pressuring women to chase unrealistic ideals. What do you think—does reviving these hyper-glamorous trends empower or potentially harm body image in today's social media-driven world?
Whisper 'King Kylie' three times, and watch as a fresh wig magically materializes. It's like summoning the spirit of that era! But seriously, this move has sparked debates: Are beauty moguls like Kylie single-handedly dictating trends, or are they just tapping into what fans crave? Share your thoughts in the comments—do you love this throwback vibe, or do you prefer more subtle, modern styles? Disagree with the hype? We'd love to hear why!
